How **adorable** is this packaging for 8th Continent Soymilk? It's not often that I use the word "adorable" to describe food products, but it seems suitable here... I'm just enthralled with the retro-yet-fresh color palette and cheerful, slightly Alexander Girard-esque illustrations by UK illustrator Ben Javens for BBDO West. And the website (screenshot at bottom) is even cuter! Who knew soymilk could be so fun?
You can read a bit more about the redesign, and see the old packaging, right here on the blog Brand New. It really shows the impact a design overhaul can have on a brand.
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